Fashion Innovation: The “Made in Paris” Trend in the Capital

“Hurrying through the maze of streets at the border of the 3rd and 4th arrondissements, a few steps from the Musée Picasso, a stark white oasis of a boutique stops me in my tracks. With just a few leather-topped tables and plain wooden shelves to highlight a streamlined collection of gorgeous minimalist bags and small leather accessories, it is clear at a glance this isn’t your usual accessories store.

Barcelona native Isaac Reina studied architecture and fashion before moving to Paris and joining leather goods titan Hermès, then striking out on his own in 2006. Successful collaborations with the likes of Martin Margiela and Balenciaga followed, and in 2015 Reina moved his small Paris boutique to this privileged corner in the Marais.”