Made in Heaven

“As more and more people around the globe look to buy French products, the Made in France label speaks not only of the values and quality of French manufacturing but is also a formidably powerful marketing tool.

But commercial impact and psychological associations aside, what do these words really mean? As it turns out, not so much. According to former MP Yves Jégo, “Made in France is not controlled, and is therefore often overused.” And abused: lacking any meaningful government supervision, the label – which is not official – can be affixed to almost anything.”